2018 – Year in Review

My Story.

Can you believe that 2018 is already over? I don’t know if it was the unseasonably warm winter weather or the influx of fall activities that made it seem to fly by faster than usual, but here we are at another beautiful year.

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Each year I try my best to take a look back at the projects, commissions and goals that were completed. It’s a fun way to start with a clean slate for the next year, see opportunities for growth and development and get my priorities for life and business in order.

I had 5 major goals in 2018:

  1. to learn to pump the brakes.
  2. to cultivate better friendships, especially with other artists.
  3. to grow the wholesale side of the business.
  4. to paint things that made me uncomfortable and forced me to flex my art muscles.
  5. to be better about book- keeping throughout the year.

All in all, I call 2018 a success according to those measures.

There was a marked difference in my stress levels this year. A conscious decision was made to be less of a “yes” person, and spend more time “in” the business and not “on” the business. So, I planned ahead more and used more automation tools to help with that.  I was also thankful to have more consistent childcare (21 hours per week) which helped life/work balance tremendously, and allowed me to truly enjoy both more than before.

Collaboration was a huge focus in 2018- from partnering with amazing guest bloggers, to working with photographers and wedding planners, it was so refreshing to cultivate new relationships with ultra-talented artists across many outlets. What an inspiration!

Wholesale became a huge focus. After applying and being accepted to wholesale outlets Indie Me, Stockabl and Faire, wholesale took over as the 2nd largest portion of my business, just after retail.

For commissions, I reached out of comfort zone on several occasions this year – moving away from solely painting landscapes and venturing more into portraiture. Digital illustrations became a new adventure as well- something I have wanted to try for quite a few years.

I’m still working on being better about monthly bookkeeping, LOL (!), but at least I am getting to my year in review in December instead of April… #progress?

 

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It’s interesting to me to compare year over and year and see where things have changed and where my energy and time can be best used going forward.

So, here is a side by side for 2017- 2018.

 

Here are a few of the highlights of 2018:

  1. first collaboration with the National Parks Service for Chaco Culture National Historical Park

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2. first digital t-shirt design

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3. first major art fair (National Folk Festival)

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4. The release of mini versions of the 50 state stickers & travel tracker map.

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In the coming year, I have quite a few big dreams and goals. Here are a few of them:

  • Automate more of what can be automated to protect family/friend time
  • Work on more personal projects
  • Develop new product lines
  • Continue to expand wholesale
  • Collaborate with influencers
  • Explore more logo/branding design

Thank you all so much for your constant encouragement and support.  I am forever grateful to have you here along with me in this journey.

Here’s to 2019- a new year for getting past fears, making and meeting goals and opportunities for growth. What are some of your goals & dreams?

Love and Light- Happy New Year!

-Rachel, TheNapTimeArtist

 

 

 

 

 

 

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